As if being able to upload your every move to social media wasn’t enough, social media platforms began adding live streams to their applications, which allow users to share live and raw content. Facebook live first launched in 2015 and was the start of one of the realest forms of shared information on said platforms, and this livestream has since been added to Instagram, TikTok and other social media platforms (MediaKix). In order to keep a live stream professional, there are some basics you must do such as ensuring a strong signal or being connected to wifi, using a good quality device or tripod to ensure it looks the best that it can.
Being able to steam our current moves can have both positives and negatives. Some positives might include increasing awareness in terms of companies or news, as it is an easy way to reach followers, and also is a cost efficient way to do so, instead of paid advertisements or newsletters. On the other hand, the largest problems with livestreams is censorship and controversy. When looking at Facebook live for example, the videos are able to be streamed by anyone who has a facebook account (Responsive Bound Marketing).
This problem is also seen while looking at recent times, The quick dangerous upcoming war against Ukraine and Russia has not allowed news reporters to travel to that area to shoot live reports due to the dangerous conditions. Ukrainian citizens have been seen live streaming explosions and other things that show the dangerous reality of what is going on. Yes, it is a good thing in order to keep the world updated. Yet, on the other hand, these explosions are costing innocent people their lives and it is being streamed on live platforms. People have also been seen with guns and other weapons and had even committed suicide on live streams, all occurring before Facebook monitors were able to shut it down (Dewey). It is important to be aware of the content being streamed live and to truly understand the dangers behind this feature that is sometimes taken advantage of.
Moving onto a topic that almost makes live streams seems as if a thing of the past are virtual vs augmented reality. These are almost black-mirror type of tools, that really turn our current world into something a lot more futuristic. Virtual Reality, also known as VR, takes a human and places them entirely in a 360 false reality simply by looking through a lens. On the other hand, AR or AR places false realities in our current and real reality (Splunk). One example of this can be Pokemon GO which reached peak popularity the summer of 2016. Users were seen pointing their phone around different places where they would soon see Pokemon characters pop up on their screen, yet weren’t there in real life. This is one example of AR and is a great explanation as to how AR has the capability of controlling its users no matter where in the world.
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